![]() (He's already starred in The Gray Man, wearing the Carrera Three Hands.) Ryan needn't worry about slinking off with the perks for his time as ambassador, he's set to appear in other films wearing various Carrera iterations. It's an entertaining story with the Carrera at its heart, a deep connection to the racing heritage, told in a fun way."īoth Gosling and the Carrera will appear in The Fall Guy. "The chase idea was the perfect way to do it. "To celebrate the 60 years of the Carrera, we wanted to pay tribute to its racing DNA but also help it find a new place in popular culture," Kalchev tells us. Between 1950-1954, she did it five years in a row … in her own Porsche. Those shades are a nod to Jacqueline Evans de López, the British-born Mexican actress, and the first woman to compete in the Panamericana race. To his left is an older woman in white sunglasses. Here's one: We open in a corridor where Gosling's being chased by gangsters. While played for laughs, TAG Heuer nonetheless stuffed many frames with nods to Carrera's history. We also learn he plays pickleball and likes stealing merch, so there's that. The Ryan comedy wave is high right now, and the ad lets him show impressive range. The ad's release also benefits from anticipation surrounding Greta Gerwig's upcoming Barbie movie, where Gosling co-stars as the doofy but loveable Ken. ![]() Created in 1963 by former CEO Jack Heuer, it is named for the notoriously treacherous Carrera Panamericana race, and was designed to accommodate the drivers' requirement for rapid legibility in high-pressure situations. The Carrera is a crown jewel in the brand's collection. did it with such ease and joy, it made the experience a fun and creative experience for everyone involved." ![]() "Since the film was about making a film, we thought it made sense that the commercial be about making a commercial. "This campaign is wildly different from not only everything we've done together, but, I think, anything they've ever done before," Gosling says. It's a standout treatment compared to more serious takes in the category (which have their merits, but it's a relief when the norm breaks). This, coupled with the high-speed-chase theme and madcap context, nicely encapsulates TAG Heuer's motto, "Don't crack under pressure." The work's long-topping five minutes-but it's fun, and the banter, much of it improvised, rocks an off-cuff SNL vibe. "It was always: How can we be creative? How can we be funny? How can we make a golf cart feel energetic and fun and dangerous?" He adds, “With Nash Edgerton directing, with his exceptional knowledge of how to shoot action, and Ryan contributing to the creative, we did that." "It was really the same process as shooting a feature-the team prepped it like a mini action movie," Leitch says. In "The Chase for Carrera," an ad within an ad transpires, with Bayer playing the long-suffering prop master who gives chase when Gosling tries swiping a watch after the shoot. As TAG Heuer's brand ambassador, he really did pitch the idea of Leitch appearing in a spot after they'd finished shooting an action scene.Īccording to DDB Paris chief creative officer Alexander Kalchev, it was also Gosling's idea to bring in Vanessa Bayer. Gosling shot the ad while working with Leitch on The Fall Guy in Australia. I hope this film eventually gets distribution so that it will become available for DVD rental or sale.This premise is sown with truth. All the characters did a wonderful job of expressing language of the day as well as the genre and the emotions for which they were feeling. Finally the acting, which again considering the era, was on par with the genre and very believable. Considering the 1920's era in which this film portrays, I found the props, including candlestick phones, vintage cars and flapper costumes real and even exquisite. Her story is then told via flashback courtesy of with good direction and editing by Dena Schumacher. The tight script, written by Rudy Cecera, follows a Citizen Kane-esq storyline with a reporter (ironically also played by Cecera) seeking redemption for the scandalous stories he's written about silent screen actress Mabel Normand by interviewing various people in her life. What I thought would be a cheaply made film using old stock footage turned out to be a very sharp period piece. I saw this movie at the International New Jersey Film Festival last summer and was pleasantly surprised.
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